Our Mission

Our mission is to improve the lives of families in Southend and Essex where a child or young person (aged 0-25) has been identified or is suspected of having specific educational needs and/or disabilities.

Our Vision

Our vision is for parent carers, children, and young people with specific educational needs and disabilities to fulfil their potential by enabling families to live happier, healthier, longer lives and empowering families to help and support each other.

Our Aims

Providing support services, assistance, information, activities, and training programmes.

Creating opportunities for respite breaks.

Relieving financial hardship.

Promoting social inclusion, raising awareness and acceptance.

Developing and promoting innovative and early interventions for the well-being of beneficiaries.

Our Values

At STRM – SEND the Right Message, our values shape everything we do, how we work with families, partners, and our wider community.

We’ve evolved from our original principles of Inclusiveness, Commitment, Empowerment, and Integrity to a new, clearer, and more memorable framework that reflects how STRM works today.

The Guide Values

Our GUIDE Values — Growth, Understanding, Integrity, Diversity, and Encouragement  

This highlights our neuro-affirming, family-led approach. They express the qualities that define STRM: growth, diversity, and encouragement, which capture the essence of how we help families and communities to thrive.

Together, these values strengthen STRM’s identity and ensure our principles are consistent across our communications, staff culture, and partnerships. They are also embedded within our HR framework and safer recruitment processes, shaping how we attract, recruit, induct, and support our team. This helps us maintain consistency across culture, practice, and communication, and strengthens trust in everything we do.

What GUIDE Stands For

G – Growth

Championing radical resilience and confidence in families and communities.

U – Understanding

Listening with kindness, empathy, and compassion.

I – Integrity

Acting with honesty, authenticity, and transparency — building trust in all we do.

D – Diversity

Valuing difference, welcoming everyone, and celebrating uniqueness.

E – Encouragement

Creating safe, nurturing spaces where families feel supported to thrive.

Charity Constitution

Commitment to Charity Compliance, Quality Assurance, and Recognised Accreditations

SEND the Right Message is registered with the Charity Commission and the Fundraising Regulator. We are also registered with the Information Commissioner’s Office (ICO), Disability Rights UK, and are a Disability Confident employer, committed to inclusive and equitable practice.

We proudly support the White Ribbon campaign as ambassadors, taking a stand against violence towards women and girls.

Additionally, we are participating in Cranfield Trust’s Journey to Excellence (J2E) programme — a tailored assessment framework helping charities strengthen leadership, governance, and overall management. Completion of this journey will award us the Journey to Excellence Recognition Badge, demonstrating our dedication to continuous improvement and high standards in charity practice.