The idea for STRM began in 2019, when Maggie Cleary, Co-founder and CEO, was navigating the SEND system while supporting her neurodivergent children. Like many parents, she felt overwhelmed by the complexity of the system, uncertain about what support should be available, and isolated by how difficult it was to access timely, clear help.

As time went on, it became clear that challenges often increased when children’s needs were not identified early or support was delayed. Families frequently found themselves managing complex situations with limited guidance, which could place significant strain on children’s mental health, wellbeing, and wider family life.

Through connecting with other families facing similar challenges, it became clear that these experiences were not isolated, but reflected wider systemic barriers within SEND support. Families consistently described uncertainty around available help and pathways, and the challenge of managing complex needs, particularly where delays or unmet needs began to affect children’s mental health and overall family wellbeing.

Out of these shared experiences, a clear need emerged for a supportive, trusted space where families could feel understood, access practical guidance, and build confidence in navigating the SEND system.

SEND the Right Message Charity (STRM) was formally constituted and registered on 17 February 2021. We are a by-parents, for-parents organisation, rooted in lived experience, offering early intervention, peer-led support, and clear, practical information. Our work helps reduce isolation, prevent crisis, and support families from first concerns through to ongoing SEND journeys.